Fortifying Your WordPress Fortress: Essential Steps to Secure Your Website from Hackers

WordPress is a popular and powerful platform for building websites, but its widespread use also makes it a target for hackers. Protecting your WordPress site from potential security breaches is essential to safeguard your data, maintain your reputation, and ensure the smooth functioning of your website. In this blog, we will explore essential steps you can take to fortify your WordPress fortress and enhance its security against hackers.

Keep WordPress Updated

Regularly updating your WordPress installation is crucial for maintaining a secure website. New updates often include security patches that address vulnerabilities. Enable automatic updates or regularly check for updates and apply them promptly to ensure your site is protected against known vulnerabilities.

Use Strong Usernames and Passwords

Weak login credentials are an open invitation to hackers. Create strong usernames and passwords that are difficult to guess. Use a combination of uppercase and lowercase letters, numbers, and special characters. Avoid common words, personal information, or sequential patterns. Additionally, consider using a password manager to securely store and manage your login credentials.

Implement Two-Factor Authentication (2FA)

Adding an extra layer of security with two-factor authentication can significantly strengthen your WordPress login process. With 2FA enabled, users must provide an additional piece of information, typically a unique code sent to their mobile device, along with their username and password. This additional step adds a crucial layer of protection against unauthorized access.

Limit Login Attempts

Brute force attacks, where hackers repeatedly attempt to guess your login credentials, can be prevented by limiting login attempts. Implementing a plugin that restricts the number of login attempts from a specific IP address within a certain timeframe helps mitigate the risk of unauthorized access.

Choose Reliable Themes and Plugins

Selecting themes and plugins from trusted sources is essential for maintaining the security of your WordPress site. Stick to well-known developers and reputable marketplaces. Regularly update your themes and plugins to ensure you have the latest security patches and bug fixes.

Regularly Backup Your Website

Backing up your WordPress site is vital for recovering your data in the event of a security breach or other unforeseen circumstances. Schedule regular backups and store them securely offsite. In case of an attack, you can quickly restore your website to a previous, uncompromised state.

Use Secure Hosting

Choosing a reliable and secure hosting provider is critical for the overall security of your WordPress site. Look for hosting companies that prioritize security, provide regular backups, and offer robust security features like firewalls, malware scanning, and intrusion detection systems.

Enable a Web Application Firewall (WAF)

A Web Application Firewall (WAF) acts as a protective shield between your website and potential threats. It filters incoming traffic, identifies and blocks malicious requests, and provides an additional layer of security. Implementing a WAF can help protect your WordPress site from various types of attacks, including SQL injections and cross-site scripting (XSS).

Secure File Permissions

Setting appropriate file permissions for your WordPress site is crucial to prevent unauthorized access. Restrict file permissions to the minimum necessary for your website to function correctly. The principle of least privilege ensures that even if one component is compromised, the attacker’s access is limited.

Stay Updated on Security Best Practices

Continuously educating yourself about the latest security best practices for WordPress is essential for keeping your website secure. Subscribe to security-related blogs, follow reputable sources, and stay informed about the latest vulnerabilities, threats, and recommended security measures. 

Remember, securing your WordPress site is an ongoing process. Regularly review and update. 

Unlocking Agile Remote Development: Leveraging Dedicated Hiring and Staff Augmentation for Success

Remote Dedicated Developer Hiring: 

Tailored expertise: You have a pool of highly skilled and dedicated developers who can be handpicked to match the specific technical requirements and domain expertise needed for a client’s project. This ensures that the client receives developers with the right skills to deliver high-quality results. 

Full project ownership: By offering remote dedicated developers, your company can provide clients with an extended team that becomes an integral part of their organization. The developers work exclusively on the client’s projects, ensuring consistent communication, seamless collaboration, and efficient project management. 

Scalability and resource planning: Your company can assist clients in scaling their development teams based on evolving project needs. By providing dedicated developers, you offer clients the ability to easily expand or shrink their team size, allowing for optimized resource allocation and cost management. 

Enhanced productivity and focus: With remote dedicated developers, clients can offload the development tasks to a reliable team that works solely on their projects. This enables clients to concentrate on their core business objectives, while your developers handle the technical implementation, ensuring improved productivity and faster project completion. 

Long-term partnership: By fostering long-term relationships with clients through remote dedicated developer hiring, your company can gain in-depth knowledge of their business and build trust. This facilitates better collaboration, understanding of project requirements, and enables your team to provide proactive solutions tailored to the client’s specific needs. 

Remote Staff Augmentation: 

Flexible resource allocation: With remote staff augmentation, your company can offer clients the flexibility to quickly ramp up or down their development team as required by their projects. This ensures that clients have the right resources at the right time, avoiding unnecessary costs during downtimes. 

Specialized expertise on-demand: Your organization can provide clients with access to a diverse talent pool of skilled developers with specialized expertise. This allows clients to augment their in-house team with resources possessing specific technical skills or knowledge that may be lacking internally, thereby enhancing the overall capabilities of the team. 

Agile project execution: By supplementing a client’s team with remote staff augmentation, your company enables clients to execute projects more efficiently and adapt to changing project requirements. The augmented developers seamlessly integrate into the client’s workflow, enabling agile development practices and faster time-to-market. 

Cost-effective solutions: Remote staff augmentation offers clients cost control by allowing them to pay for the actual time worked or specific deliverables. This ensures that clients can optimize their budget by aligning resource utilization with project needs, providing them with cost-effective solutions without compromising on quality. 

Knowledge transfer and upskilling: Through staff augmentation, your company can facilitate knowledge sharing and upskilling within the client’s team. The augmented developers bring their expertise and industry best practices, sharing knowledge and promoting the growth of the client’s internal talent. 

Briskstar Technologies is uniquely positioned to add significant value to potential clients through both remote dedicated developer hiring and remote staff augmentation. With our remote dedicated developers, clients can experience the benefits of a committed, integrated team that aligns precisely with their project requirements, ensuring project ownership, skillset alignment, and long-term partnership. Meanwhile, our remote staff augmentation services provide clients with flexible scalability, access to specialized expertise on-demand, cost-effective solutions, and agile project execution. Whether clients seek a dedicated team or additional resources for their projects, Briskstar Technologies delivers tailored solutions that drive productivity, enhance capabilities, and achieve successful outcomes. 

 

Leveraging Power BI for Enhanced Analysis in the Insurtech Industry

The insurance industry is undergoing a transformation with the emergence of innovative technologies. Insurtech companies, as well as traditional insurance providers, are recognizing the value of data-driven insights in improving business outcomes. Power BI, a powerful business intelligence tool developed by Microsoft, is proving to be an indispensable asset for these organizations. In this blog, we will explore how insurtech and traditional insurance companies can leverage Power BI to gain better analysis and outcomes across various critical aspects of their business.

Customer Analytics: Power BI enables Insurance companies to gain a deeper understanding of their customer base. By connecting and consolidating data from multiple sources, such as customer profiles, policy details, claims data, and feedback, organizations can create comprehensive customer analytics dashboards. These dashboards provide insights into customer preferences, behavior patterns, and sentiment analysis, enabling companies to tailor their products and services to meet customer demands effectively.

Risk Assessment and Underwriting: Accurate risk assessment and underwriting are vital for insurance companies. Power BI’s data modeling and visualization capabilities facilitate the analysis of historical data, enabling insurers to identify trends and patterns. By leveraging predictive analytics models and integrating external data sources, such as weather patterns and socio-economic indicators, insurers can enhance risk assessment accuracy and make informed underwriting decisions.

Claims Management: Efficient claims management is crucial for customer satisfaction and cost control. Power BI’s interactive dashboards enable insurers to monitor the entire claims lifecycle, from intake to settlement. Real-time data visualizations provide insights into claims frequency, severity, and turnaround times. This helps identify bottlenecks, streamline processes, detect potential fraudulent activities, and ensure prompt and fair claim settlements.

Sales and Marketing: Power BI empowers insurtech and insurance companies to analyze sales and marketing efforts effectively. By integrating data from different channels, such as marketing campaigns, lead generation, and sales pipelines, organizations can track performance, identify successful strategies, and optimize marketing spend. Advanced visualizations and interactive reports enable teams to monitor key performance indicators (KPIs), such as customer acquisition costs, conversion rates, and policy renewals, to drive sales growth.

Regulatory Compliance: Compliance with regulatory requirements is a critical aspect of the insurance industry. Power BI provides a centralized platform to consolidate and analyze data related to regulatory reporting and compliance. Insurers can create custom reports, monitor adherence to regulatory standards, and identify areas that require attention. This helps ensure transparency, mitigate compliance risks, and maintain regulatory compliance.

Insurtech companies are increasingly leveraging Power BI to gain a competitive edge in the industry. By harnessing the power of data analytics and visualization, organizations can enhance customer experiences, improve risk assessment and underwriting processes, streamline claims management, optimize sales and marketing efforts, and ensure regulatory compliance. Power BI’s user-friendly interface and powerful capabilities make it a valuable tool for extracting actionable insights from vast amounts of data. As the insurance landscape continues to evolve, embracing Power BI as a strategic tool can drive operational efficiency, profitability, and sustainable growth for insurtech and insurance companies alike.

At Briskstar Technologies, we specialize in leveraging Power BI for Insurtech and Insurance companies to unlock the full potential of their data. Our team of experts understands the unique challenges and opportunities in the industry and can provide tailored solutions to address your specific needs. Whether it’s developing interactive dashboards for customer analytics, optimizing claims management processes, enhancing risk assessment accuracy, or streamlining regulatory compliance, we have the expertise to help you harness the power of Power BI. With our guidance, you can make data-driven decisions, improve operational efficiency, enhance customer experiences, and drive business growth in the dynamic insurance landscape. Contact us today to discover how our solutions can transform your insurance business using the power of Power BI.

Why you should consider Kotlin multiplatform?

You may think of Kotlin as a Java-like JVM language, but JVM is only one of its available targets. Kotlin can be compiled to JavaScript (and work with React) and to native platform code with Kotlin/Native. This means that Kotlin to iOS, macOS, Linux, Windows, or even WebAssembly is possible.

Kotlin/Native lets you create an executable, a static or dynamic library with C headers, or an Apple framework. It can also use existing C, Swift, or Objective-C libraries.

In this article, I will create an Android + iOS multiplatform project. But you don’t have to stop there, because you can do all of the following with Kotlin:

Android app: Kotlin/JVM

iOS app: Kotlin/Native

Backend: Kotlin/JVM & Ktor or Spring Boot

Frontend: Kotlin/JS & React

Desktop app: Kotlin/Native

Kotlin Multiplatform Mobile

Kotlin Multiplatform Mobile is a set of tools that make it easier to create Android + iOS multiplatform apps. Just keep in mind that KMM is in alpha development and still somewhat unstable. When you install the official KMM plugin and create a new project, it’ll automatically set up these modules:

androidMain

commonMain

commonTest

iosMain

Architecture

Following the MVP pattern, the app should have three layers of code:

Model, important for data repositories like APIs or databases

View, responsible for displaying data from Presenter and passing input to it Presenter, important for processing the data for View

You want to keep your Model and Presenter in the shared common module and implement Views in both Android and iOS, where you want them to stay as small as possible.

Libraries

You cannot use Android’s View Model or Live Data in the shared common module, because it’s written in Java.  You also cannot use RxJava nor Retrofit.  This module needs to contain pure Kotlin code, which complicates things a little bit.

But Kotlin Multiplatform has a solution for that in the form of two new keywords: expect and actual, which can easily be understood as declaration and implementation.

Testing

By extracting your logic to the shared common module, you’re now able to write blazing-fast unit tests that can cover a lot of successful and unsuccessful use cases. Use mocked API responses and create scenarios that will cover both platforms at the same time!

In Summary

Kotlin Multiplatform holds a lot of promise, but it’s still in its early days.

Pros (+)

Native performance – no additional runtime in your app bundle

No legacy code – you can start integrating KMM anytime

No shared UI – pixel-perfect native views

It’s easy to just add iOS to your existing Android app

Cons (-)

Not many pure Kotlin libraries available in the shared common module

Still in alpha, not production-ready

Best WooCommerce Payment Gateways for WordPress

Are you looking for the best WooCommerce payment gateways for your online store?

Choosing the right WooCommerce gateway for payments is a very important decision. It will have long term effects on the success and sustainability of your online store.

Top WooCommerce Payment Gateways for WordPress

WooCommerce supports a ton of payment gateways through extensions. These extensions are WooCommerce plugins that integrate those payment services into your WooCommerce checkout process.

The following are the most popular WooCommerce payment gateways trusted by thousands of businesses around the world.

1. Stripe

Stripe is the most popular payment gateway to accept credit card payments on your website. WooCommerce comes with built-in support to select Stripe as your payment gateway.

It supports all top credit and debit cards. Your customers can also pay using Apple Pay, Google Pay, and Alipay.

Stripe is available in 40+ countries and supports 135+ currencies. There are no setup or annual fees for Stripe, but they do charge 2.9% + 30¢ per transaction.

It also offers a better checkout experience. Your customers stay on your website during checkout, and it works smoothly on mobile as well as desktop.

Stripe supports recurring payments and can be used with any subscription or WordPress membership plugin.

2. PayPal

PayPal is one of the most popular payment services available for e-commerce stores. WooCommerce comes with built-in support for using PayPal on your online store.

As one of the pioneers in the payment industry, PayPal offers a variety of services suitable for personal, business, and e-commerce.

It is available in dozens of countries, but there are different restrictions on some countries. Make sure that it is supported in your country as well as your target customers.

The Standard PayPal extension for WooCommerce requires a PayPal business account. It does not offer an on-site checkout experience which means your customers will be redirected to the PayPal website to complete the purchase.

PayPal charges are based on your account type and the number/volume of sales you make. This makes a significant impact on your business, and you would want to review them beforehand.

3. WooCommerce PayPal Pro

PayPal Pro for WooCommerce is a paid extension developed by the folks behind WooCommerce. It enables you to use PayPal with a better checkout experience allowing customers to complete the purchase without leaving your website.

It is available in the UK, US, and Canada, but you’ll need a PayPal merchant account to use it. If your business is based in Australia, then you can use it with a PayPal Pro Pay flow account.

It does not support recurring payments, which means it will not work for a membership website selling subscription-based products.

PayPal pro requires a monthly payment and transaction fees vary depending on the country. This makes it more expensive for a new business.

4. Square

Square is another excellent payment gateway for WooCommerce stores. Particularly, for stores with physical locations, delivery, and other selling options.

Square is available in the U.S., Canada, Australia, Japan, and the UK. The transaction fee varies for each country, but it offers a fixed transaction rate.

The WooCommerce Square Extension syncs products between your website and your Square account. You can also add products to your Square account, and they will be added to your WooCommerce store.

Additionally, it supports recurring payments when used alongside the WooCommerce Subscriptions extension.

5. Authorize.Net

Authorize.Net is a popular payment gateway used by thousands of online businesses. It is available for merchants located in US, Canada, UK, Europe or Australia,

Authorize.Net for WooCommerce extension provides a seamless checkout process to your customers using credit cards. Customers don’t leave your website while the transaction is securely processed in the background on Authorize.Net servers.

The extension also supports recurring payments for WooCommerce Subscriptions. It is user-friendly and allows users to save their payment method and reuse it.

Why outsourcing technology requirements is the go-to, cost-effective solution post-pandemic

Thinking about typical Enterprise Technology software within an organisation
Enterprises have a combination of;

  • Proprietary
  • Bespoke (Outsourced)
  • In-house

Enterprise technology tries to solve business problems by using the right technology.  Organisations can have in-house expertise that is top quality, focusing on specific technologies, more generalist, and with a better understanding of the problem domain.

Organisations insource to try and find;

  • Additional capacity to deliver more work
  • Expertise that does not exist within the organisation
  • Specialist support on specialist software
  • Highly experienced professionals

Sadly this is where the insourcing challenge repeatedly costs more.

Procurement challenges from insourcing staff

Note, that there are many success stories from insourcing. We want to highlight some of the challenges though.

Agencies

Using agencies can reduce overhead in terms of sourcing and hiring personnel. Often the agents themselves don’t have the underlying technological understanding of your organisation they won’t understand the Technologies and often the emphasis on the client to verify they are happy with the candidate.  Agency hires will have to be absorbed into your personnel structure and the time taken to do this can prove expensive. Contractors can sometimes struggle to work together well with permanent staff. Another big challenge with insourcing through agencies is that the staff are individually picked, meaning they are not likely to have work together previously.

Software Consultancies

Software consultancies are supposed to retain client domain knowledge, facilitating better continuity of service delivery than hiring individual contractors through agencies. The results are mixed, but the costs always a lot higher. Consultancies are best engaged where they have knowledge that is specialist and harder to acquire, for example, a piece of software, or some business area. Consultancies do make a lot of sense for certain enterprises.

The secret that few software projects reveal

At Info Rhino we have a style when developing software. We think about the convention, configuration, dynamic, and reusable components. We have created solutions that are flexible and reusable. This reduces the time spent implementing large data projects.  we’ve done this on many client sites, it seems to be a trend that concerns us. At a time when companies are facing ever-increasing challenges costs-wise, their software development life cycle (SDLC) is not optimal in reducing costs.  Enterprise technology tends to run projects on a budgetary basis. These projects mostly happen due to sponsorship from business teams. Projects that could benefit from reusable components won’t do so because it doesn’t seem to be aligned with the business needs.  Organisations can’t implement cross-cutting solutions because they implement the technology on a project-by-project basis.

Even within projects, project code becomes a copy and paste implementations that can be expensive to upgrade. The result can be the “Big ball of mud” and fairly rapid system replacement.

Website reporting projects

When we are engaged onsite for client projects, the remit can vary immensely.  We have contracted on two separate in-house website reporting projects. On both occasions, the solution had already been architected, we were focusing more on other requirements. On both occasions, rather than building they powerful reporting component for tabling and charting data, the clients had built large amounts of code per report. Most of this code could have been removed and replaced with a few key components that worked with the data.

Changing your approach to building technology, saving money through outsourcing

In our example on website reporting,  the work can already be implemented if the damage had already been done.  There was either an existing technology of framework that could solve another problem they were trying to achieve or a separate company developing these components would have been a far better way to deliver the project. The in-house technology team can focus on the business domain requirements, the outsourcing company can focus on building the components to plugin to their solution.

Once we start thinking this way, we only see opportunities for cost savings within our enterprise.  When we discuss common enterprise problems faced by outsourcing consultants, suddenly problems can be solved by solutions without over-burdening in-house technology teams.

Cloud solution architecture and outsourcing software development

For many enterprises, cloud solutions are a fantastic way to reduce costs. For other organisations cloud solutions can be very expensive, hard to manage, and reduce the capability of the organisation.  This article is not attempting to review the merits and demerits of cloud-based architecture.  One inescapable truth with regards to cloud vs on-premise architecture is the maturity of older on-premise technologies versus cloud.  Cloud services typically have web front ends and portals that are catching up with the far more superior on-premise solutions. Clients who may not have been that familiar with the more advanced features of on-premise server software have the mental capability to use similar approaches in the cloud. It makes perfect sense to use an outsourcing company to develop your enterprise solution architecture, rather than trying to struggle to do this in-house.

Final thoughts on why outsourcing is the go-to solution for enterprises wishing to to flourish in the upcoming economic uncertainty

Outsourcing in the wrong way can prove disastrous. In-sourcing can also provide many challenges. Neither should be discounted. Our article focuses presents the idea of creating modular, reusable, software that can help make your enterprise more efficient. We are not saying that agencies and consultancies are a thing of the past, but in many circumstances, certain budget spending should be spent on more reusable technology.

We would like to thank you for taking the time to read this article, and also BriskStar for letting us put out valuable ideas on outsourcing to a wider audience.

www.inforhino.co.uk/contact 

About the author of this article

Info Rhino Limited (www.inforhino.co.uk) is a UK-based technology solutions software provider.  We have worked with Enterprises delivering data-focused solutions for many years have our own products which we are looking to bring to markets, and we offer outsourcing solutions for the UK and non-UK companies. We are particularly keen on networking with companies within our field to increase the service offering to our clients hence why we have an article featured on BriskStar.

Usability Testing – A best practice – Why Usability Testing is much more important?

“Don’t guess everything is just perfect. Know early, Test early & Fail early.”

Usability testing most often overlooked by stakeholders, but it can assure immense value gained from it. You can find good content, excellent images, much professional looks (i.e. for Web & Mobile), but Are they enough to build great “Customer Satisfaction”?
What is Usability Testing?
Usability Testing is the best approach to understand how real users experience your website or application. Usability Testing focuses on measuring the intended purpose for which a product or service has been designed.
Everyone has his and her own preferences; as with everything in life, different approach work for different people and different tasks. In this article, I’m going to discuss more about Usability Testing types as well as providing you screenshots of where someone has performed on the screen, i.e Heat Mapping, Click test, Navigation test & more. This can help you see if your website or application is presented in a logical manner, easy to navigate, easy to use, and having an enjoyable experience.
Just keep in mind while designing any website, application & product, and realise that a poor website leads an impact on people as poor service rendered in any other way.
Lets talk about some common Usability testing types in brief.
– First Click Test
– Moderated / One to One Test
– Heat Map Test
– Scroll Test
– Preference Test or A/B Testing
– Navigation Test
What stage of process to start Usability Testing?
When you’re going through initial design phase, it’s very difficult to say this design helps to generate Customer Satisfaction or add value to your business. With a small usability test you’ll to discover and focuses on those areas, which leads you to create usable design and will add more value to business.
It’s never a bad time to start Usability Testing. At least once a month, this helps you in gathering fresh and relevant information. Even if you re-run the same test you may end up with finding different results and discover new small changes that you’re thinking to do can make big difference. Each change will add up small value consider 1%, but you will find at the end that Usability helps to increase your revenue with 20 % or 30%.
Why not starts Today??
How we use Usability Testing?
When we’re designing, we should test our designs early (even in the wire-framing & prototyping stage) to ensure your design strength and to show clients the usability of our designs. This also helps to get involved clients very early on in the process and helps developing a user centric website or application. It also helps to show another of our unique distinction and gives us a unique selling point for our services or product.
In Summary
The design industry is a pretty crowded and competitive place. While you can stand out on your unique and fantastic design alone, the more you can add value to your services (within reason), and the more easy & usable you can make your designs, the better you will do in the future long term. Think of design as a quiz & puzzle – Usability Testing may be just one piece of improving your design, but you can’t complete the design without improving every last part of design.
Reach us now to get your site with Usability Testing, Contact Us now!!

Difference Between Power BI and MSBI

MSBI & power BI is both well-known administrations in the Business Intelligence entire world now. In this way, here’s an article looking at both, MSBI versus Power BI, for your audience.

Now, recall, MSBI can be really a commodity using ETL capacities. It concentrates, transforms & loads data, can sort out and imagine multidimensional information, whereas, Power BI is really a Data Analytics application offering data simulating skills, which includes data planning, information detection, and producing interactive dashboards. Thus, it wouldn’t be reasonable to think about both of these items.

Following are the criteria on which the comparison will occur for MSBI versus Power BI:

Definition / Implementation / Benefits / Learning Aspect / User Experience / Data / Definition

MSBI:

Microsoft Business Intelligence (MSBI) is a product with ETL capabilities. It can visualize and organize multidimensional data, along with the extracting, transforming, and loading (ETL) of data points. It basically transforms raw data into insightful business information.

The three categories into which MSBI is divided are given below:

SSIS (SQL Server Integration Services): The tool for integration

SSAS (SQL Server Analysis Services): The tool for analysis

SSRS (SQL Server Reporting Services): The tool for reporting

BI:

This Business Intelligence tool from Microsoft provides various modeling capabilities such as data discovery, data preparation, and the creation of interactive dashboards. Power BI can really help us make powerful business decisions. It can pull data in any form, be it images, videos, Excel sheets, or even a centralized database system, and visualize on top of it.

Power BI is broken up into a couple of components:

Power BI Desktop: This free application upon installing on your desktop, gives you the freedom to connect, modify, and visualize the data at hand. You can carry out data modeling by taking data from multiple sources and creating visuals and reports and sharing them with others in your organization.

Power BI Service: It is a cloud service in the Microsoft cloud offerings, which eases the sharing and collaboration of summaries and reports. It helps bring all the relevant data to one place.

Power BI Mobile Apps: They let us use the service on the go and not wait to reach our desktop to start working. This facility is supported on Windows 10, Android, and iOS devices.

Learning Aspect

Power BI is known as a graphical tool. Along these lines, through drag and drop, you can satisfy a large portion of your prerequisites. However, its experience forms are covered up and you can’t see how it forms inside.

In SSRS, the developer needs to do all the coding and planning of the report, consequently, the designer has a superior image of the procedure.

User Experience

Power BI has significantly progressively a graphical component when contrasted to SSRS. This makes the previous way progressively productive and simpler to utilize, making SSRS the more manual and troublesome alternative for investigation, and creating reports.

Conclusion

SSRS will be to get the pixel flawless, usable coverage. Power BI is above all else an analysis tool; it enables you to picture your data in various manners so as to permit further comprehension of your business.

Till today SSRS features plenty of existence nevertheless today Power BI has produced its existence understood around all domain names. The option in between Power B I and also SSRS will probably be driven and straightforward requirements. In case your business simply utilizes paginated accounts on-premises, you are going to come to a decision that SSRS can be a much cheaper alternative. On the opposite hand when you’ve they should leave analytical or interactive stories on-premises, or you’ve got SQL Server Enterprise Edition using software assurance, at that point Power BI announcing services will probably be your favored decision.

Top7 E-commerce Trends to Embrace in 2021

1. Google Shopping Ads
Google Shopping ads can help your online store succeed in 2021. Shopping ads are data-rich listings of products sold by businesses. They consist of a title, a description, the price of the product, the name of the business that’s selling the product, an image, and customer reviews. Google displays Shopping ads within its search results pages and its “Shopping” tab.

In 2020, Google announced that it would no longer require businesses to pay for Shopping ads. It still offers paid Shopping ads, but Google now offers free Shopping ads as well. You can create free Shopping ads by linking your Google Ads account to your Merchant Centre account. To learn more about free Shopping ads, visit support.google.com/merchants/answer/9838672?hl=en. Whether they drive 10 or 1,000 new sales to your online store, you won’t incur advertising costs with free Shopping ads.

2. Dynamic Pricing
Another e-commerce trend to embrace in 2021 is dynamic pricing. It’s not uncommon for online stores to change the prices of their products. If a competitor lowers the price of a product, an online store selling the same product may follow suit. Alternatively, if an online store experiences strong demand for a particular product, it may raise the price of that product.

Rather than manually changing your online store’s prices, however, you can use dynamic pricing. Dynamic pricing is powered by software that automatically adjusts product prices in real-time based on factors such as supply, demand, competition. A report published by Econsultancy indicates that dynamic pricing increases profit margins for online stores by an average of 10 percent.

3. Personalization
Most consumers today want a personalized experience when shopping for products online. They don’t want to see the same products and content as everyone else. Rather, consumers want online stores to present them with personalized products and content.

According to Instapage, nearly six in 10 consumers say personalization has a positive impact on their purchasing decisions. Personalization involves matching products and content to your online store’s individual consumers. You can show product recommendations, for instance, based on consumers’ past purchases and search history. You can also send them personalized emails addressing consumers by their first name.

4. Chatbots
If your online store doesn’t already have one, you should give it a chatbot. Chatbots is an intelligent software application that simulates conversations with consumers. They typically appear in pop-up boxes. If a consumer needs help, he or she can seek it from a chatbot. The consumer can type his or her question in the pop-up box, after which the chatbot will respond in the same pop-up box.

A chatbot won’t eliminate the need for human support. Nonetheless, they offer a form of automated support by immediately addressing many consumers’ questions. Maybe a consumer wants to know about your online store’s return policy, or perhaps a consumer wants to know if your online store has a particular product in stock. A chatbot can answer these and other common questions.

5. Cryptocurrency Accepted
An increasing number of online stores now accept cryptocurrency. Bitcoin, for instance, is now accepted by several major online brands, including Overstock, New-egg, and Tiger-direct. Even smaller online brands have jumped on board the cryptocurrency bandwagon by allowing customers to pay with Bitcoin.

You should still accept traditional methods of payment, but don’t ignore the power of cryptocurrency. When compared to credit card payments, cryptocurrency payments have lower transaction fees. At the same time, cryptocurrency payments don’t carry the risk of charge-backs. When a customer pays using cryptocurrency, he or she won’t be able to reverse the transaction by initiating a chargeback.

6. Voice Shopping
Many consumers now search for products online using their voice. Voice shopping involves the use of a voice-controlled virtual assistant, such as Google Assistant or Amazon Alexa, to search the internet for products.

Virtual assistants come standard in all smart speakers and most smartphones. Using their device’s virtual assistant, consumers can easily research and compare products online before purchasing them. Optimizing your online store for voice shopping will help you connect these consumers and capture them as customers.

7. Omnichannel Marketing
Omnichannel marketing is a blazing-hot e-commerce trend. Online stores use it to improve their customer service and, thus, encourage loyalty. According to MacKenzie Corporation, businesses with strong omnichannel marketing have an average customer retention rate of 89 percent, compared to just 33 percent for those with a weak strategy.

Omnichannel marketing involves the use of multiple channels to engage consumers in an integrated manner. You can use push notifications, for instance, to engage consumers on mobile devices, and you can use Facebook Ads to engage them on social media. With omnichannel marketing, consumers can seamlessly interact with your online store through multiple channels.

Top 5 .NET Based CMS (Content Management System)

CMS (Content Management System) is a program that publishes, edits, and modifies content from a central interface. First of all, before deciding which Asp.Net CMS to use, you need to understand whether you need a CMS or not. You should have a good reason to use CMS for developing a new website. Planning everything from the start is the best idea.

1. DNN (DotNetNuke )
DNN is a leading open-source web content management software based on Microsoft’s .Net framework. It provides a development environment that is committed to organizing the backend system functionalities and comes in handy with a complete package of extensible tools.

Highlights:
Simple and Easy to install
Have Strong Community
A large set of themes and plugins

2. Kentico
Kentico is a fully integrated ASP.Net cross-platform CMS to optimize digital customers. It also supports Online Marketing and E-Commerce platform services rendering cutting-edge websites accompanied by multiple functionalities. Do check out our Kentico service pack to save huge time and resources in your business.

Highlights:
Easy to Install
Stable and Mature
Highly Scalable and Flexible
Strong community
Options for plugins

3. Umbraco
Umbraco is one of the outstanding web content publishing software is available as an open-source platform for Asp.Net Developers. It works as a fully-featured CMS platform from small websites to complex applications. This features-packed software serves as an ideal for web agencies.

Highlights:
Simple and easy to install
Open API
Highly flexible and Scalable
Stable and Mature
Strong Community
Great Options for Plugins

4. Sitefinity
To grow your business Sitefinity is reliable and highly extensible software with extraordinary performance and easy to use admin panel. This CMS platform is designed based upon the business needs of various sectors and is a proven industry leader.

Highlights:
Simple and easy to install
Supports Responsive Design
Mobile Website Development
Support and Documentation

5. Sitecore
Sitecore comes with an enterprise-ready CRM that supports multiple large-scale websites. Moreover, it comes with powerful load-balancing functionality that makes the Sitecore content management system the best to use the platform. It’s a platform that combines customer data and other marketing automation capabilities to nature users throughout the journey.

Highlights:
Multilingual CMS
One platform to manage all personalized content
Central Repository
Headless Architecture
Native analysis and machine learning capability